Design of an app and associated branding. I created a task managing app to bridge productivity with creativity and app interaction. The entire app revolves around the “Hero’s Journey”, which is a literary and artistic tool often used by artists and found throughout history in myth and stories, to narrate the path a hero takes to overcome and complete their challenges.
The app works by matching the task input by the user with a random myth and hero. Then, the user can follow the myth step by step and at the same time work towards their own goal, by getting inspiration and motivation from the hero they can compare themselves to.
Some of the steps of the Hero's Journey
Illustrations used throughout the app and branding
Illustrations used throughout
the app and branding
Posters advertising the app